Crush
Scope: Packaging, Print, Visual identity, Brand rollout
Tasked with creating a set of wine bottles and chocolates to match, Crush was created. Crush is a wine and chocolate set inspired by a more minimal approach, emphasizing the essence of the product itself. Rooted in California’s rich winemaking tradition, the branding
showcases the authenticity and purity of each product.
The concept sketches for Crush focused on creating a design that would stand out on the wine aisle shelf while maintaining an elegant appearance. The primary idea was to incorporate a die-cut element, allowing the product itself to become part of the design. This approach highlights the wine’s rich color while ensuring a sophisticated and modern aesthetic that draws consumers in with its refined simplicity.
The name is from crushing grapes! Like how you make wine, is crushing grapes... Haha... Get it?
